Бизнес-книги

Exploring Kiddo Land

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Язык: Русский
Today’s children are tomorrow’s future. This book explores parents’ buying behavior regarding toys with an attempt to see how their decision to buy certain toys helps in their kids’ development, their ...

Brand Management In Retail Banking

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Раздел: Брендинг
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Язык: Русский
The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Bar ...

Life Insurance Industry - A Service Quality Perspective

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Язык: Русский
“There are known knowns; these are things we know we know. We also know there are known unknowns, that is to say we know there are some things we do not know. But there are also unknown unknowns — ...

Domestic Tourism in Kenya

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Язык: Русский
The Destination Choice Sets Model as proposed by Hill (2000) suggests that the selection of a vacation destination emerges from a funnelling process that consists of four main destination sets. (1) Th ...

Rock's Dynamic Branding Process

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Раздел: Брендинг
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Язык: Русский
Workshop sessions are often used by creative agencies to inspire, satisfy and gain new customers. Rock Agency (creative agency) is already using workshops since 2008. However, the Rock Spark Session d ...
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