Брендинг
Территориальный брендинг в современной России
Раздел: Брендинг
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Язык: Русский
Современный мир переживает своеобразную «войну территорий», когда соперничество городов, регионов и стран за ресурсы превратило их из простых географических единиц в товары, обладающие стоимостью. По ...
Brand Equity: A Consumer Perspective
Раздел: Брендинг
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Язык: Русский
Hotel industry in Asian region got paramount importance with respect to financial and economic resource. But, due to highly competitive industry in nature, services and products offered in hotel indus ...
Brand Management In Retail Banking
Раздел: Брендинг
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Язык: Русский
The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Bar ...
Rock's Dynamic Branding Process
Раздел: Брендинг
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Язык: Русский
Workshop sessions are often used by creative agencies to inspire, satisfy and gain new customers. Rock Agency (creative agency) is already using workshops since 2008. However, the Rock Spark Session d ...
Logos Talk
Раздел: Брендинг
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Язык: Русский
An instantly identifiable logo is crucial when competing for a customer’s allegiance and undivided attention. In some cases the vibrancy of color provides the overwhelming theme, in others the subtle ...