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Trends and Opportunities in the Indian Life Insurance Industry

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Язык: Русский
The trends and opportunities in the Indian life insurance industry are studied with the review of the organizational system of life insurance corporations of India. Thoroughly studied the product poli ...

Social Media Marketing's Impact on Brand Perception

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Язык: Русский
Through the innovation in social media, marketing communication has become interesting, social, precise, interactive and personal. As compared to traditional media advertising consumers are now attrac ...

Market Research and Analysis of Apparel Industry in Germany

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Язык: Русский
Recent studies show that the apparel industry is very volatile in nature. The marketing strategies and approaches to reach the consumers, which worked “yesterday”, might be completely different or as ...

B2B Marketing in Mineral Industry

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Язык: Русский
The B2B marketplace is going through a major transformation. Both existing and new players are experimenting with new marketing solutions as they lack a seamless flow of information among customers, s ...

Socially Desirable Fast Moving Consumer Goods

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Язык: Русский
Consumers today are more environmentally conscious than ever. However, a gap has been found between the consumer’s intention and the actual purchase when it comes to products that there is a social pr ...
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