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Brand Management In Retail Banking

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Раздел: Брендинг
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Язык: Русский
The new edge Indian private banks like ICICI, HDFC, Axis, Kotak Mahindra, Yes Bank, DCB Bank, etc. are growing faster compared to their public sector counterparts like State Bank of India, Bank of Bar ...

Life Insurance Industry - A Service Quality Perspective

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Язык: Русский
“There are known knowns; these are things we know we know. We also know there are known unknowns, that is to say we know there are some things we do not know. But there are also unknown unknowns — ...

Rock's Dynamic Branding Process

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Раздел: Брендинг
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Язык: Русский
Workshop sessions are often used by creative agencies to inspire, satisfy and gain new customers. Rock Agency (creative agency) is already using workshops since 2008. However, the Rock Spark Session d ...

Trends and Opportunities in the Indian Life Insurance Industry

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Язык: Русский
The trends and opportunities in the Indian life insurance industry are studied with the review of the organizational system of life insurance corporations of India. Thoroughly studied the product poli ...

Social Media Marketing's Impact on Brand Perception

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Язык: Русский
Through the innovation in social media, marketing communication has become interesting, social, precise, interactive and personal. As compared to traditional media advertising consumers are now attrac ...
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