Video Marketing For Dummies

The For Dummies series is a favorite among marketers for providing easy guidance on the latest marketing trends. Over 600,000 copies of our marketing titles have sold since the first edition of Marketing  For Dummies sold in 1997. This book focuses on the growing world of video marketing and how to effective incorporate it into a marketing plan. Parts cover: Video Is the Marketing Star: chapters cover an overview of the video marketing process, how to build it into an existing marketing plan, and how to create a video outline Plan the Shoot/Shoot the Plan: covers the steps of actually creating a video, from scripting to shooting to editing. It also covers how to choose and direct a video professional to produce your desired results. The Part Where People Watch Your Video: walks readers through the process of sharing video on a company site, social sites, or other hosts and how to draw eyes to a video Expand then Measure: takes readers through the new frontiers of video, including mobile video, marketing on other producers' videos, and measuring results The Part of Tens: the traditional For Dummies closer covers 10 video campaigns to steal ideas from and 10 ways to better communicate with video production pros